What's Changed Recently?
- Shift toward Reels & video-first ranking
- Reduced reach for reposted/watermarked content
- Emphasis on “shares” and “saves” over likes
- AI-recommended content to non-followers (like TikTok’s model)
What the Algorithm Rewards Now
- Watch time & completion rate
- Shares to DMs/Stories
- Original content (no reposts)
- Consistency (posting frequency)
How to Adapt — Practical Tactics
- Prioritize Reels with hooks in first 3 seconds
- Use trending audio strategically
- Encourage shares (ask questions, create “send this to a friend” content)
- Post consistently but focus on quality over quantity
- Use Stories to boost engagement signals
Common Mistakes to Avoid
- Chasing every trend blindly
- Ignoring analytics/Insights
- Overusing hashtags (less relevant now)
