Web development is the work of building and maintaining websites and web applications — everything from a simple landing page to a complex platform like an e-commerce store or web app.
Core Areas
- Front-end development – what users see and interact with: HTML (structure), CSS (styling), JavaScript (interactivity). Common frameworks: React, Vue, Svelte
- Back-end development – server-side logic, databases, APIs. Common stacks: Node.js, Python (Django/Flask), Ruby on Rails, PHP (Laravel), Java (Spring)
- Full-stack development – handling both front-end and back-end
- Databases – SQL (PostgreSQL, MySQL) for structured data; NoSQL (MongoDB) for flexible/unstructured data
- DevOps/deployment – hosting (Vercel, Netlify, AWS), CI/CD pipelines, version control (Git)
How It Intersects With Digital Marketing
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- Page speed and Core Web Vitals directly affect SEO rankings — a marketer who understands basic front-end performance has a real edge
- Landing page development sits right at the intersection of SEM/conversion rate optimization — how a page is built affects Quality Score and conversion rate
- CMS platforms (WordPress, Webflow, Shopify) are usually where marketers actually touch “web development” day to day, without needing to code from scratch
- Structured data/schema markup (mentioned in the SEO trends above) is technically a web dev task, but increasingly something marketers need to at least understand, since it affects AI search visibility
